Rebranding the Cupnoodles Museum

Project description.

This is a student brief to rebrand the Cupnoodles Museum in Yokohama and Osaka Ikeda, Japan.


Project goal.

For the museum to reach more grown-up overseas visitors without losing its major domestic family audience.


Design solution.

Creating a new look and feel that celebrates the sensation of smelling and digging in a cup of steaming hot instant noodles. This mutual experience of instant gratification transcends cultural, national and language barriers.


Visual keywords.