Taste Not Waste

Sustainability campaign for Museum of London’s City Now City Future season

Taste Not Waste was a partnership marketing campaign of Museum of London, Hubbub and Pop Brixton from late 2017 to early 2018. A new co-branding identity and look & feel were created for this collaboration to represent all three partners’ individual brand.

Print, digital collateral and exhibition walls were designed to showcase extraordinary dishes that can be created from food items that could easily end up in the bin.